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Case Study

The leak, measured. Then closed.

First-party research

July 2026

I asked 98 home services companies for a quote
HVAC · plumbing · electrical · roofing · remodelers
90 / 98

never replied within 24 hours.

How I tested it

Submitted a real quote request through each company's own website form, the way a customer would
Same generic job description every time, no follow-up nudge from me
Counted any reply inside 24 hours as a response, by email or by phone
Anything I could not confirm either way counted as a reply, not a miss, so the real number is likely worse
What it meansAlmost every one of them had already paid to get that lead. It walked anyway. That is not a service problem, it is a follow-up problem, and it is the cheapest thing in the business to fix.
98 companies tested
Case Study

Product company

Rapid Product Creations
CEO · Encinitas, CA · 4 employees
Follow-Up Engine

This one was not a contractor. It was a 4-person product company, and the leak was the same one: leads arrive, then go quiet. In home services it wears different clothes. The call nobody answers after five. The quote that never gets chased.

The Problem

Outbound ran by hand. Campaigns written in a Word doc, contacts in a spreadsheet, bounces pulled out one at a time. No owned sending setup, and no way to see what actually reached an inbox. 6+ hours a week gone to manual sends and list cleanup.

What Changed

Drop a lead list in Drive and it loads, sends, and cleans itself, no manual touch
Follow-up runs on a schedule, so nothing waits on someone remembering
Dead addresses clear themselves out, so the list stays healthy on its own
Result6+ hours a week of manual outbound gone, plus an owned engine that generated its first qualified leads within two weeks of launch.
n8n + Smartlead + Google Workspace

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